AiM&M helps to rapidly establish a sales process for large software manufacturer.

AiM&M's Go To Market Campaign™ helps large computer manufacturer enter the new workstation market.

"Your Go To Market Campaign has enabled us to understand the benefits and costs associated with different alternatives for Marketing initiatives and has helped me avoid marketing efforts that would have cost tens of thousands of dollars."Vice President, Market Development Leading Environmental Engineering Company  

In 1987 AiM&M's founder was a tactical member IBM.

The information the team gathered through the "Go to Market" program enabled IBM's US Marketing and Sales organization to generate sales activity on a territory level, make resource deployment decisions with the research data, as well as identify and correct problem areas in Sales Branches. As a result, Sales Branches that participated in this "Go To Market" program increased sales by triple digits in less than 1 year, and the program was expanded to a national level.

In 1991, AiM&M's founder expanded and enhanced the Go To Market process for implementation outside of IBM. He first applied these methodologies at Forrester Research and tripled Forrester's sales within two years. Today AiM&M delivers this process through its trademarked Go To Market Campaigns™ helping clients generate new business and increased sales.

Keith Barnette is recognized as a leader in sales and rapid market development programs. During his 20 year career in high-tech sales, Keith has delivered triple figure sales growth for all the organizations he has led. After successful ventures in emerging growth companies, his entrepreneurial spirit drove him to found AiM&M to assist other high-tech companies to accelerate sales of new products and new markets.

Keith began his career at IBM in 1976. His performance distinguished him as a top new business salesperson, a top sales executive and Branch Manager. He developed and helped implement IBM's territory level Go To Market Process which enabled sales branches to increase sales 200% in 12-18 months.

Keith advises many companies on new product launches and has developed AiM&M's Go To Market Campaign process for rapid revenue growth while reducing cost of sales. He is uniquely qualified as an authority in the field of business to business sales and marketing. Keith is a graduate of Boston College.